Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.
Let us show you how you can use HubSpot as your Marketing Automation system.
Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers.
Contact us to set up a strategy for your marketing and sales organisation
CONTENT & SOCIAL MEDIA
Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for ALL of the other activities that make up your social media plan. And having great content can make all the difference when it comes to having the best reach and engagement for your brand, which helps you build more loyalty and drive more sales. There are three main reasons why people use social media: They want to be informed, entertained, and connected.
We can help you create a social media plan including content that matches it.
LANDING PAGES, FORMS AND CTAs
A landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook. This contact information is collected using a lead-capture form where visitors enter details like their name, email address, and job title.
The goal of a landing page is to convert and build a repository of leads that can be nurtured with more personalized marketing campaigns using email, direct mail, paid ads, or other types of targeted marketing before those leads reach your sales team to make a purchase.
Quickly create online forms in seconds using the drag-and-drop form builder.
Everyone who fills out your form will be automatically routed into HubSpot CRM. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized email.
Easily add your form onto your website in seconds, or use a standalone form page to quickly share your form with others.
Convert more of your visitors into qualified leads with calls-to-action you can personalize, test, and optimize.
Use HubSpots Calls-to-Action builder to create professional-looking CTA buttons or pop-ups in a few simple steps . Or upload your own custom button design or image-based CTA with just a few clicks.
Then easily insert CTAs into web pages, landing pages, blog posts, and emails so you can turn every piece of content into a gateway for conversion.
Let us show you, how you can get started using HubSpots "easy to use" tools
LEAD SCORING AND NUTURING
Lead scoring is the process of assigning values, often in the form of numerical "points," to each lead you generate for the business. You can score your leads based on multiple attributes, including the professional information they've submitted to you and how they've engaged with your website and brand across the internet. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers.
Let us guide you through Inbound Marketing and how your organisation can use inbound methodoligy and strategy to get better leads and better results
We at Jelly & Fish are ready to help.