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Articles & News

How Marketers Are Preparing for A Potential TikTok Ban

If the app does get banned, it could have major repercussions for marketers who have invested heavily in the platform over the last three years [...]

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12 Crucial Strategies for Promoting Team Collaboration

Plus, The Biggest Collaboration Roadblocks, According to ClickUp’s CEO [...]

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The Beginner's Guide to Brand Pillars

Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity [...]

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5 Steps to Create an Outstanding Marketing Plan

Do you take a good, hard look at your team's marketing strategy every year? [...]

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How to Create Your First Web Form (Tutorial)

FForms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. [...]

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13 New Customer Onboarding Best Practices

Following best practices for customer onboarding is essential if you want to retain more customers and increase their lifetime value [...]

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Why B2B Companies are Entering the Editorial Space

What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. [...]

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Creator Economy: Everything Marketers Need to Know

The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. [...]

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Instagram is Taking on BeReal: Do Marketers Need to Care?

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach [...]

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The Business Requirement Document: What It Is and How to Write It

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done [...]

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How to Prevent Buyer's Remorse

There's nothing more satisfying than closing a deal on a product. Whether it be a sleek convertible or the latest marketing software, it's a relief when you can pat yourself on the back, knowing you did well [...]

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How to Prevent Customer Churn

There's nothing more satisfying than closing a deal with a customer. However, there's nothing more disappointing than losing a customer -- forever [...]

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How to Calculate Customer Lifetime Value

The last thing you want is for customers to churn so that you continue to scramble for new business. One of the best ways to mitigate this is by measuring CLTV [...]

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25 Customer Service Email Templates to Support, Renew, & Refund Customers

There's truly nothing more disappointing than an automated, robotic, lifeless email from a company. But, how do you write engaging customer service emails? [...]

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How To Make Your Own Ecommerce Strategy

learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process [...]

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29 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022

There are several SEO tools out there — some free, some paid — that can help you view your website the way search engines like Google see it [...]

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How to Work From Home: 24 Tips From People Who Do It Successfully

Which environment allows us to be more productive: the home office or the officeoffice? [...]

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What Is Small Business SEO?

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn more about SEO [...]

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30 Leadership Behaviors You Need to be an Excellent Leader

TLeadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team's goals? [...]

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7 Email Cadence Best Practices for Better Email Marketing Campaigns

If you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. [...]]

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How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy [...]

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13 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.


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The Future of Social Media Is Here: These Are the Trends You Need to Know

We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels.  or double click on the text [...]

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When, Why, & How to Pivot a Startup Business

Instagram wasn't always Instagram as we know it — meaning it didn't start as an application dedicated to photo-sharing. [...]

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Channel Partner Conflict: How to Manage When It All Goes Wrong

You might be thinking, "What could possibly go wrong?" Speaking from experience, several problems could arise.


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18 Essential Sales Competencies of Top Sales Teams, According to Sales Leaders

What does it really take to be successful in sales? And what core sales competencies are critical to that success? Well, the answer to that question largely depends on [...]

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Emotional Advertising: How Brands Use Feelings to Get People to Buy

Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. [...]

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What Southwest’s Travel Disruption Taught Us About Customer Service

The holiday season is the season for air travel. And in 2022, AAA estimated a 14% increase in domestic flights [...]

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Artifical Intelligence and Machine Learning: What's the Difference?

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices [...]

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37 of the Best Website Designs to Inspire You in 2023

Deciding to create a website for yourself or your business is a big decision, but all websites are a culmination of many small decisions [...]

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Best 10 Virtual Event Platforms To Host Your Next Event

From large platforms like Hopin to smaller, more niche platforms, we've got you covered. Check out our list of the 10 best platforms to host your next virtual event [...]

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Sales Prospecting: 29 Tips, Techniques, Templates, & Tools to Succeed

Discover the templates, techniques, and tools you need to make your sales prospecting strategies as effective as possible [...]

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms [...]

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Why Consumers Participate in Online Communities

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.


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100 of the Best Hashtags for TikTok

If you're worried about finding the right hashtag for your content, don't worry! I've put together a list of 100 of the best hashtags for TikTok videos. [...]

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What is a KPI? How To Choose the Best KPIs for Your Business

The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow [...]

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3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022 [...]

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What Is Customer Churn?

Customer churn is one of the most important metrics for a growing business to evaluate. While it's not the happiest measure, it's a number that can give your company the hard truth about its customer retention [...]

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5 Reasons for Customer Churn Your Company Needs to Address

"If you could wave a magic wand and change anything about your business, within reason, what would you change?" [...]

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7 Ways to Boost Your Customer Retention Rate

Rather than simply focusing on the acquisition of new customers to hit your growth goals, invest your time in retaining your high-value, low-effort asset [...]

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166 Conversation Starters For Virtually Any Situation

A good conversation starter can transform an awkward, stilted conversation into an interesting, enjoyable discussion. Take a look at these 166 conversation starters and find your favorite one-liner [...]

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SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary [...]

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How to Create a Remote Work Schedule that Works for You

Whether you're a new or experienced remote employee, you've probably realized how hard it can be to stay on a proper schedule [...]

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The Bad Remote Work Habits You Should Avoid

Knowing thyself means understanding what your limits are, how you work best, and what support systems you need in place in order to function optimally [...]

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13 Common Interview Questions and How to Answer Them

The key to a successful interview is preparation, so it’s important to look up interview questions so that you can go to the interview with your answers already in mind [...]

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Everything You Need To Know About Google Web Stories

Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram [...]

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How Emergent Leadership Can Help Your Team Thrive

Think of every group project you’ve been in – whether in high school, college, internship, or other.Often, someone would naturally take the reigns without being officially appointed as the leader [...]

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How to Build and Maintain Workforce Resilience, According to Experts

Here, we'll dive into why workforce resiliency is one of the strongest predictors of long-term employee satisfaction and retention [...]

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3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning

2021 was a big year for the HubSpot content team. Our team grew, we faced challenges, and we had some fun with experiments [...]

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28 KPIs Every Sales Manager Should Measure in 2021

Sales managers — and particularly field sales managers — can often feel like they're trapped in a fog. Without a physical presence in the field, it’s difficult to [...]

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How to Close a Sale: 7 Closing Techniques & Why They Work

Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining [...]

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Reaching a Deal

What Could the Future of Sales Look Like? We Asked Top Sales Leaders

When thinking about the future, it's relatively easy (and fun) to picture what the world might look like in 10, 20, or even 50 years [...]

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8 Brainstorming Ideas to Inspire Brilliant Pitches

Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.) [...]

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The Best of B2B Marketing Content: 10 Examples

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?"


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